Event Management Unit I: [Event and Event Management] 1. Event: Definition and Types 2. Event as a Communication and Marketing tool 3. Event Management: Definition and Elements 4. 5C’s of Event Management Unit II: [Event Management Organisation] 1. Organisational Structure of an Event Management company 2. Event Management Personnel: Role and Responsibility 3. Account Planners and Liaisoning 4. Business Operations and Accounting Unit III: [Event Management Process] 1. Event Proposal Planning: Licenses, Permissions and Legalities 2. Event Budget, Covering Cost and Methods of Revenue Generation 3. Event Promotion: Tools and Media Coordination 4. Risk Management and Insurance Unit IV: [Evaluation, Assessment & Trends] 1. Evaluation and Impact Assessment: Concept, Techniques and Application 2. Monitoring and Controlling the Event 3. Emerging Trends in Event Management 4. Careers in Event Management UNIT 1 TOPIC 1: Event Definition and Types Today, events are central to our cultur...