Media Management Unit I: [Media Organisation - Structure and Functions] 1. Media Organisation: Meaning, Structure and Importance 2. Ownership Patterns of Media Organisations 3. Cross Media Ownership and Conglomerates: Case Studies of Times Group and Reliance Communication 4. FDI in Indian Media and Entertainment Industry Unit II: [Management - Functions and Principles] 1. Management: Definition, Need and Principles 2. Management Functions: Planning, Organizing, Directing, Staffing, Controlling and Coordination 3. Management: Responsibility, Authority and Accountability 4. Leadership: Importance, Needs and Types Unit III: [Managing Media Organisations and Start Ups] 1. Establishing a Media Organization or Start Up: Steps Involved 2. Human Resource Management: Roles and Responsibilities 3. Methods of Revenue Generation by Media Organizations and Start Ups 4. Managing Cost and Revenue Relationship Unit IV: [Media Marketing and Entrepreneurship] 1. Marketing Media Products 2. Media B...
Comments
Post a Comment