BA(JMC) SEMESTER 2 NOTES

BA(JMC) Semester 6: Media Management Notes

Media Management Unit I: [Media Organisation - Structure and Functions] 1. Media Organisation: Meaning, Structure and Importance 2. Ownership Patterns of Media Organisations 3. Cross Media Ownership and Conglomerates: Case Studies of Times Group and Reliance Communication 4. FDI in Indian Media and Entertainment Industry Unit II: [Management - Functions and Principles] 1. Management: Definition, Need and Principles 2. Management Functions: Planning, Organizing, Directing, Staffing, Controlling and Coordination 3. Management: Responsibility, Authority and Accountability 4. Leadership: Importance, Needs and Types Unit III: [Managing Media Organisations and Start Ups] 1. Establishing a Media Organization or Start Up: Steps Involved 2. Human Resource Management: Roles and Responsibilities 3. Methods of Revenue Generation by Media Organizations and Start Ups 4. Managing Cost and Revenue Relationship Unit IV: [Media Marketing and Entrepreneurship] 1. Marketing Media Products 2. Media B...

Event Management: Semester 5 | BA(JMC) | IP University

Event Management Unit I: [Event and Event Management] 1. Event: Definition and Types 2. Event as a Communication and Marketing tool 3. Event Management: Definition and Elements 4. 5C’s of Event Management Unit II: [Event Management Organisation] 1. Organisational Structure of an Event Management company 2. Event Management Personnel: Role and Responsibility 3. Account Planners and Liaisoning 4. Business Operations and Accounting Unit III: [Event Management Process] 1. Event Proposal Planning: Licenses, Permissions and Legalities 2. Event Budget, Covering Cost and Methods of Revenue Generation 3. Event Promotion: Tools and Media Coordination 4. Risk Management and Insurance Unit IV: [Evaluation, Assessment & Trends] 1. Evaluation and Impact Assessment: Concept, Techniques and Application 2. Monitoring and Controlling the Event 3. Emerging Trends in Event Management 4. Careers in Event Management UNIT 1 TOPIC 1: Event Definition and Types Today, events are central to our cultur...

BA(JMC) Semester 6 : Global Media Scenario

UNIT 1 TOPIC 1: Global Communication: North-South Divide The North-South Divide is a socio-economic and political categorization of countries. The Cold-War-era generalization places countries in two distinct groups; The North and the South. The North is comprised of all First World countries and most Second World countries while the South is comprised of Third World countries. This categorization ignores the geographic position of countries with some countries in the southern hemisphere such as Australia and New Zealand being labeled as part of the North. Generally, definitions of the Global North include the G8 countries, the United States, Canada, the United Kingdom, all member states of the European Union, Israel, Japan, Singapore, South Korea, as well as Australia and New Zealand and four of the five permanent members of the United Nations Security Council, excluding China. The Global South is made up of Africa, Latin America, and developing Asia, includ...

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